Learning & Development

Selling Electric Vehicles to Fleet Customers

With consistent exponential growth in the take up of Electric Vehicles, and almost a quarter of new vehicle registrations being either Battery Electric or Plug in Hybrid, ongoing EV leases and rentals continue to grow at pace. New customers entering this market for the first time may be nervous of hesitant in taking their first EV and will be looking to their supplier as a trusted support. This BVRLA course prepares attendees to be precisely that trusted support.Stock image_Parent and child outside with EV on charge

Who should attend?

Aimed at sales, account management and customer-facing teams who may deal with customers in the direct process of acquiring an EV for the first time, this course is suitable for staff at all levels including:

  • Leasing companies
  • Leasing brokers
  • Dealerships and dealer groups
  • Salary sacrifice organisations
  • Daily rental companies

It will also provide useful insights for staff in fleet and operations and other driver support roles in the industry. 

Learning Outcomes

By the end of the course, attendees will:

  • Understand what factors need to be incorporated into their sales process to specifically address any underlying customer concerns with EVs.
  • Know how best to position their marketing and pre-sale activity to capitalise on customer interest.
  • Have confidence in helping to educate customers in the EV leasing or rental process. 
  • Understand how to give customers the full picture when leasing or renting an EV – and avoid customer frustrations post-sale.

Who trains this course?

Jon Burdekin has 30 years’ experience in the UK leasing and fleet finance industry, having previously worked for such major leasing companies as Alphabet GB Ltd and GE Capital Fleet Services.  His 15 year career with Alphabet incorporated roles as Account Manager, Head of Account Management, Head of Consulting Services and Head of Product Management as well as leading the consultancy division to add key value differentiation and technical innovation. He has been an accredited BVRLA Trainer for 2 years.

A subject matter expert in the adoption of electric vehicles into company fleets, and an experienced user of electric vehicles himself, Jon works extensively with Leasing Companies, Leasing brokers and dealer groups to help them develop their Electric Proposition, to take advantage of growing customer demand.

Duration and Cost

9.30am - 2pm

*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*

Member Fee: £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)

Non-Member Fee: £529 + VAT (Full Price £629 + VAT less than 2 weeks before the course date)

Driven By You bannerHave you considered Driven By You?

This course, alongside our whole course portfolio, can be 'Driven by You' exclusively for your business. Visit our BVRLA Driven by You page to find out more.