Learning & Development

Selling Contract Hire

This course helps delegates to understand the drivers of Business Contract Hire – the features and the benefits of the leasing offering versus the offer. Helping fleets navigate complex decisions providing solutions in today’s marketplace through making business pitches and presentations more compelling. 

  • Do we have the right solutions to meet today’s demands?
  • How can we build trust without the full support of OEMs?
  • Consumer Duty - how does this affect how we contract new business?

Attending this course will provide new ways of thinking about Business Contract Hire and practical support and frameworks to enhance business development.

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Who should attend?

Anyone in a sales role working to bring new clients on board or who account manage existing clients who are looking to revise their fleet solutions. We are faced with a lot of uncertainty, and fleet managers need our expertise more than ever.  Therefore, there are new opportunities that we can explore.  No one has all the answers but this programme is about asking the right questions to reassure your clients that they are making a worthwhile investment making time to communicate with you.

Learning Outcomes

By the end of this course you will:

  • Know the features and benefits of Business Contract Hire (BCH).
  • Be more creative in achieving customer contact goals in business development.
  • Reduce anxiety in the mind of the customer through a four-stage framework.
  • Understand the difference between Essentials and Desirables in communicating effectively. 
  • Share ideas to approach all aspects of the sales journey.

Who trains this course?

Karen Morton spent her early career in PR, marketing and broadcasting. She has organised major exhibitions and launches in Ireland, the UK and the USA and her broadcasting has taken her as far afield as Hong Kong. With this vast experience she turned her skills to training and has been working with BVRLA members both in the UK and abroad for many years, delivering training ranging from industry knowledge and selling skills to customer service and coaching. 

Duration and Cost

9am - 4pm

This course is designed as an 'Driven By You' training course just for your business. Please get in touch with us by emailing [email protected] to discuss pricing. 

You may also like our BVRLA SHIFT in Sales Training Programme.

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