Campaigns

Rental Credentials

Rental vehicles are the worker bees of the transport system. Unglamorous and largely out of sight, they are essential for the survival of their ecosystem – UK society.

With its inherent flexibility and a client base as diverse as UK itself, the vehicle rental sector is a bellwether for business and consumer confidence and shifts in transport behaviour. This report captures the vehicle rental sector's impact and the scale of its contribution to the UK's economy and society.


The report has used a combination of quantitative and qualitative data to provide insight on the status of the British vehicle rental market.

  • A BVRLA Member Survey, which gathered operational data from seventeen BVRLA member organisations representing 69% of the UK car rental fleet and 71% of the van rental fleet. It collected information on fleet composition, number of rentals, mileage, the characteristics of business customers, geographical scope and more.
  • A Rental Customer Survey, which gathered information and insight from 1251 recent customers of rental services in the UK. The survey was in two parts: one distributed to BVRLA members for use with their customers; and another administered by survey specialists Dynata. The survey included some routing of questions, so that respondents could provide answers on topics that related more directly to their type of usage of rental services.
  • BVRLA Corporate Interviews, which were conducted with senior executives from 11 different BVRLA members, from across the rental industry. These gathered insights on the industry’s view of itself, covering trends, challenges, customer trends and future outlook. 
  • Through consistently providing well-maintained, dependable vehicles, the sector provides a reliable form of transport where other modes may falter.
    From rental’s place in supporting the UK’s daily transportation, to provision of accident and breakdown replacement vehicles, the sector defines resilient transport.
  • In providing flexibility to organisations of all types and sizes, the sector enables prosperity through facilitating productivity. 
    There is simply no other method by which companies could achieve such adaptable transport to suit their fluctuating operational needs.
  • By providing access to clean vehicles, educating users, and facilitating a lower carbon lifestyle – the sector is helping to decarbonise transportation.
    By updating its fleet, supporting customers to make more sustainable choices, and  rolling out chargepoints, the rental sector is focused on delivering an affordable and resilient zero emission transition for its customers.

The Fleet Charging Guide goes hand in hand with the BVRLA’s Fleet Friendly Charging Index. The Index provides a high-level overview of how much progress local authorities (LAs) across the UK have made on their local charging infrastructure plans and how engaged they are with the fleet sector. The interactive map enables each authority to be viewed in turn, also providing contact details to help start conversations with the right people. The Fleet Charging Guide is the key to starting those conversations and sharing valuable insights for LAs to consider.

The BVRLA is on hand to support members with those conversations to bring progress at a regional level. Contact [email protected] to discuss further or to contribute to a future iteration of the Guide.