Meet Evie!
In June 2025 supporters voted to name our Bon VoyCharge mascot, Evie!
Evie will be supporting our campaign work, helping us spread the good word about destination charging.
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Wish you were charging here! As charging infrastructure is installed at an ever increasing pace, it's vital to ensure drivers can charge their electric vehicles in the most convenient and logical locations.
Destination charging is a great solution for many drivers, as it sees chargers available at the end point of a journey, where a vehicle is already dwelling for a longer period of time, for example hotels and tourist destinations.
The BVRLA is working in partnership with Autotrader, Charge UK, EVA England, UK Hospitality, UK Inbound and Zapmap to run an ambitious, creative, and positive campaign to promote the need for destination charging.
The campaign aims to:
- Shine a spotlight on the need to plan and install destination chargers
- Work with policymakers as well as the hospitality and tourism sectors to secure greater installation of destination chargepoints
- Celebrate good practice, raising public awareness and confidence in those destination chargepoints already operating well in the UK
The Campaign so far
Our Campaign Car
Over the summer of 2025 we took our campaign car, nicknamed 'Stevie', all over the UK to promote the importance of destination charging!
Zoos. National Trust properties. Theme Parks. Stevie had a busy summer finding examples of best practice.
Bon VoyCharge Reception
In September 2025, we took the campaign to MPs at a Parliamentary Reception in the House of Commons on World EV Day.
Activity will continue at seasonal peaks throughout the year. Email [email protected] to get involved.
Campaign Partners
Bon VoyCharge is a joint campaign by the BVRLA, Autotrader, Charge UK, EVA England, UK Hospitality, UK Inbound and Zapmap.
The campaign is also kindly sponsored by Arnold Clark, Drivalia, Europcar and Hertz.
